An interesting article was published yesterday: Apple hires top IBM chip designer and blade server guru. Lately, there has been a good deal of speculation about the future of Apple's PASemi SoC. This article and the lawsuit will bring more attention to the subject. While it seems challenging under these circumstances and others that the PASemi Power Architecture based processors as licensed from IBM would ever be able to get to market, there is clearly a desire by Apple to assemble a first rate team around something new.
Everything 'semiconductor' will depend on high level of efficiency and performance. As Apple has demonstrated, the choice of processor core may not matter as much as it once did. What matters is the complete offering - from the processing core inside a well designed, firmware supported end-user device to the software and network it seamlessly uses/shares with everybody else doing whatever, wherever.
We wonder if we will see some of the basic ideas discussed in US Patent #6,809,734 start popping up in related discussions soon. Patent #6,809,734 is the Cell processor patent. Remember, "CELL" is three things: CPU, packaging of the data and application, and the way it is moved across the network. Cell technology was conceived to be more than just the processor. The Cell technology was to be a combination of CPU design, network management and how the software was organized and transmitted in a cell (as in a package) of applications and data.
The idea was that if all computers and computing devices on the network were constructed from a common computing module then there would be a totally pervasive solution - everyone could get everything, everywhere. The objective was that this common computing module had a consistent structure and would employ the same instruction set architecture (ISA). This meant that the members of the network, e.g., clients, servers, PCs, mobile computers, game machines, PDAs, mobile phones, set top boxes, digital televisions and/or other devices, would use the same core computer processor logic insuring compatibility. The consistent modular structure would enable efficient, high speed processing of applications and data by the network's members and the rapid transmission of applications and data over the network.
The Cell Patent suggested a new programming model for transmitting data and applications over a network and for processing data and applications among the network's members (vs. data just being transferred between stand alone devices that must run the same application software to process and display the data sent). This programming model would employ a software cell that would be transmitted over the network for processing by any of the network's members (some to a higher degree and some to a lesser degree). Each software cell would have the same structure and contain both applications and data. As all computing resources on the network would have the same basic structure and employ the same ISA any particular resource performing the processing could be located anywhere on the network and dynamically assigned to the activity required.
Well, enough for today. Maybe, the ISA will matter. Maybe, there was a reason Apple selected the name Grand Central. Can you make the connection? Well, who knows!? Let's see what happens as the evolution continues...
Oh, and someone please get us a copy of those Court records as they become available. It should make for some interesting reading.
The Community is the Computer - a Super Computer. Go Zig!
R&B


7 comments:
+1 You could be right as it seems Apple does offer a number of different devices that one day might all be based on Apple's own semiconductors. With the iPhone ascending so quickly it does seem possible. Rex
Apple has figured out (and has probably always known) what other now unprofitable systems and consumer companies are still pondering. The disaggregation moves over the last ten plus years looked good for the R&D finance guys but left the technologists scratching their heads to figure out how to develop differentiated competitive products when most levels of the technology food chain are outsourced. You can drive one hell of a competitive (and proprietary) product when you control and optimize the silicon, system, and software.
IBM’s legal action against Mr. Papermaster for defecting to Apple “the competitor” is an interesting move. Is IBM thinking they will re-enter the PC or handheld market? Are they worried that Apple will threaten their big-iron? Right. The lawsuit probably has less to do with competitive threats and more to do with the loss of other key chip employees. IBM hasn’t exactly been expanding their chip efforts in recent years so they are probably worried about other senior designers following Papermaster’s lead to Apple or other companies that are investing in new and interesting silicon projects.
Everything I've heard is that non-competes are effectively not legal, so it will be interesting to follow the case. I predict Apple just pays a fee to IBM...
As for the rest, Apple has enough money and cashflow. You two may be right...
Kevin
BB & RV,
As we discussed multiple times previously, Intel has a good hand on SGI's RASC technology, which is designed to do exactly that (offload traffic to another specialized CPU or FPGA).
IBM doesn't have Intel's compiler team, and probably wishes they did. Sony follows suit in the same way.
I do not foresee Apple using the POWER architecture. Steve Jobs is a very scorched-earth type of manager, and he got burned by Freescale/Motorola and IBM.
IBM is probably suing him to keep some of their chip design details from getting away to them. Apple is building a really good chip design team. Apple will have to settle by paying IBM money, and that's it.
The real question is, if Apple is doing this, what about Microsoft?
Application and usage will draw revenue to datacenters run by service providers. Apple has demonstrated that users want things that just work. I agree with one of your recent blogs that the PC or mobile or netbook-laptop, etc. does not have to be a viewed as a commodity. I do not understand why IBM does not get this. Maybe, they do and they think they will buy the successful company that can bring traffic back to their big iron as things progress. Good luck. At this rate, Apple may buy IBM. BTW, I like the cell ideas. Thinking about Apple as a software platform company, it makes sense. A few killer apps only available on Apple devices could create a dynamic as you suggest.
Cheers, Sean
I should say a commodity is something that goes out the door and the relationship with the vendor is over. Computers will be offered more like mobile phones in a plan with application bundles. I think we agree about that. Bandwidth speed and data volume will also be tiered at different levels as quality of service becomes more an issue with two-way video, etc. Sean
Have a look:
Why Netbooks Will Soon Cost $99
R&B :-)
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