Last November and December we wrote a few blogs about cloud computing. If you are interested they are here:
This post and those of the past are as a few of the many water droplets or crystals that float together above the Earth's surface to form a true cloud. User generated content is seeding the next phase of the Internet. Making it all searchable and shareable is an ever increasing task.
The Open Skyway
How does it look for you?
Certainly Google (NASDAQ:GOOG) is working toward a single brand and a total experience that takes you where you want or need to go whenever you decide to do whatever it is. The search query declares our interest. We don't even have to spell that correctly as so many others have or have not. Did you notice 'search' works better than a Dictionary? This is a service worth the advertisement. Higher quality advertising is the objective. Scale is important. Measurability is a good thing. Transactions are the goal. Wherever is next. Mobility creates an exponential function. That is what Android is to be.
Getting solid, scalable and secure applications online and running smoothly is a challenge -- especially when all the variables are in flux. Can we admit that absolute privacy is not a problem if we can carefully and safely trade it for convenience or better service? You know, what we want when and where we want it. And, isn't the cloud a good thing when we don't want to carry it all around? Perhaps, you have an ATM card or maybe one of these (verses carrying a sack of money or a thermos)...
Coffee on the go!
Moving in and out of the clouds from wherever you are will depend on more than a browser. It will rely on the device you have. In this way, as users share and consume continuously and progressively, more clouds will appear. Google is great, but we have been running a few tests ourselves with eyeOS. Have a look: cloudcity.tv and cloudcity.me. If you have an EFIKA or Open Client, drop us an email if you want to give it a try.
Tomorrow's smart
Why not go ahead and take a look?
It could be your future.
The Community is the Computer - a Super Computer. Go Zig!
8 comments:
"Transactions are the goal."
you sound just like Kent Ertugrul of the Phorm storm....
"Wherever is next. Mobility creates an exponential function. That is what Android is to be."
it also means that peoples personal data will be tracked for profit and that's a VERY dangerous road to take , do you really want to be labeled another data mining scum ware ?
"Can we admit that absolute privacy is not a problem if we can carefully and safely trade it for convenience or better service?"
ABSOLUTELY NOT , privacy IS a very large problem and getting harder to keep as time passes and the likes of Phorm and NebuAd CEO's and their sick Developer DPI relations peope and idea's exist... and are allowed to prosper.
"You know, what we want when and where we want it."
that's as maybe as long as we the owners of the our data, are getting the going license fee's for use of our copyrighted data streams.
as has been talked about since this Phorm storm first appeared in the UK etc...any company that wants to profit from the use of our data streams or make derivative works of same, most pay the end users and the website owners whatever price they as the owners of the data place on its value, end of story.
"isn't the cloud a good thing when we don't want to carry it all around? "
indeed it maybe, but your current talk of implied profiting from the use of end users and websites owners data streams much as Phorm and NebuAd and their Deep packet interception layer7 kit and portals is a VERY DANGEROUS game to be playing in today's marketplace thanks to the two mentioned ad companies totally underhanded racketeering/ marketing.
you don't mess with peoples privacy, read the links if you want to make any cash flow in the future, selling peoples privacy for profit is NOT the Answer, that will kill you in the end.
http://news.google.com/news?hl=en&ned=us&nolr=1&q=phorm&btnG=Search
is this really the best your developer relations can come up with to make a buck ?, and not a single thing to buy from you TODAY, what have you been doing all this time with nothing hardware wise to sell to the marketplace since the Efika ....
and ether that's not available anymore or Efika 5200B - Open Client Plus
$375.00
(€280.00) is so comical given what you can buy TODAY for that price its not funny.
your webmaster needs to take some lessons on making HTTPS sites too it seems, as they make the most basic mistakes and link to the HTTP site for their HTTPS gfx display.
what other mistakes are your webmasters also making that could potentially effect any money transactions from that page should anyone be mad enough to try and buy your discontinued and overpriced Efika board.
don't get me wrong, i liked the fact you were at least selling them at the right $99 price point at one time.
and i care enough right now that you get this and your related PR right ASAP, but it seems you as a company are relying far to much on these clearly lacking developer relations and PR skills and you still DON'T HAVE ANYTHING TO SELL that PEOPLE WANT TO BUY, just as everyone is starting to finally want this low power SOC PC kit and a very nice looking but cheap plastic case to put it in.
did you even bother after all this passing time to price up a simple STB, drive bay mount,molded plastic case of some sort to put your hardware into.
apparently even the new cherryPC company can see the PR benefit of having a cheap case made for their/your future hardware and putting it in there with a power supply of some sort , how did your developers miss that most basic and obvious need, and not fill it at nominal costs plus the required PicoPSU-90 or whatever that the users will end up paying in the end anyway....
@anonymous
Hello :)
Your comment is appreciated. However I think you missed the point.
You are more at risk on the "Cloud" of having your privacy infringed by someone looking over your shoulder on the bus, than having your identifying personal data passed around.
What you have to worry about, is merely the use of your data - in Google Docs, or Google Mail - in order to give you targetted adverts.
When you sign up for Google you agree for keywords in your mail to be indexed and certain AdWords adverts provided at the top of your mail window. This is not terribly intrusive. Coupled with Google Analytics, they can tell which city you live in and how long you spent on the site. Coupled with login tracking they can, if they wish, look to see where you travelled over a month. However, you signed up for it! It is no more privacy infringing than a Nectar or Tesco Clubcard (we can tell you're from the UK, how scary is that?)
What Phorm does is do this without your consent to sign up for a certain service. We are not talking about that. Deep packet inspection of your entire internet browsing habits is more than a little underhanded.
What Bill is talking about, is linking your Google Checkout or PayPal account to an ATM card which you then use to buy coffee at Starbucks, which gives Google or Paypal AND Starbucks a history of where you shop. They can then use this data to target adverts at you on those same sites.
You signed up for the card, you give up a little data about your preferences in the process of using it, that is what is meant by "trading it up for extra convenience". The trick is, trading it SAFELY and CAREFULLY. I think you can be sure Google is not going to start selling advertising data to other companies. They have no need to. They just want to make sure you get relevant adverts that you are more likely to click; just like billboard/bus stop advertisers will look at the demographic of passing traffic, or the area it's positioned in.
Matt,
What I think he may be partially referring to is the fact that Freescale's single-core roadmap is lacking.
I'd like to see an ODW running this chip:
http://www.freescale.com/files/netcomm/doc/fact_sheet/QorIQ_P4080.pdf?fpsp=1&WT_TYPE=Fact%20Sheets&WT_VENDOR=FREESCALE&WT_FILE_FORMAT=pdf&WT_ASSET=Documentation
This is the direction that the industry is going toward. This would make an insane network-based server device (8 cores at 1.5Ghz with a ton of I/O). This is where IBM is going :).
If there's a much smaller version with an insane amount of I/O, I'd like to see that too.
Unless you build a high performance router, there isn't much use for 2x10GB + 8x1GB Ethernet, included on the P4080. Alaso, AFAIK, the e500 core has just basic Linux support, while e300 and e600 are well supported. So, here are the ones I'd like to see in my next servers:
For the high performance server line I'd use an MPC8640D / MPC8641D, see http://www.freescale.com/webapp/sps/site/prod_summary.jsp?code=MPC8640&nodeId=0162468rH3bTdG8653 I have personal experiences only with the MPC8610, on which the Genesi netbook is going to be based, and even this single core has exceptional performance. The MPC864X line takes out graphics and sound, but adds another core, a few Gigabit Ethernet ports and more cache.
For a home server / gateway board an MPC837X looks ideal: see http://www.freescale.com/webapp/sps/site/prod_summary.jsp?code=MPC8379E&webpageId=1096561680087728801439&nodeId=0162468rH3bTdGJk191439&fromPage=tax Which has everything you need except for wireless (but that is better not to integrate on the board anyway).
And back to the privacy topic a bit: I use my own infrastructure for e-mail and web, instead of public services. This enhances privacy, but at a price, I have to do it myself. One can achieve complete (Internet) privacy by avoiding to use the Internet all together, or using end-to-end encryption and trusted machines. But this isn't a real life situation...
czp,
iSCSI and home servers give a good reason to have 10Gig-E and lots of Wired ethernet. I think that the prices of those cards are ridiculous now, but won't be in 1-2 years with the large amount of HD content.
An 8610 in a network would be faster than an Atom if paired with DDR2-533 and a good cheap graphics chipset. It would also be quite good at running Linux.
And WRT privacy...it is getting increasingly difficult to maintain your own infrastructure, but the benefits outweigh the downside :).
these things ARE the basis to build a standard in high performance routers....
mbpark makes a very good point, even if he didnt mean to, in that this thing exists today....
CzP makes the assumption, valid as it may be if you dont put yourself in the right frame of mind that
"there isn't much use for 2x10GB + 8x1GB Ethernet, included on the P4080"....
however,I See a very LARGE if not a MASSIVE near future world wide market for the right product
with the RIGHT options, why..., there is a desperate need, and just plaint want for a cheap
all in one turn key better than 1gigE router and this SOC could potentially fill that massive
void...
sure , who ever decided to authorise the use of the less powerful E500, instead of their
far better E600/Altivec (for a one off cost saving and perhaps a very small power saving
i have to assume) G4 PPC kit thats been used in many industrial grade TCP:IP router and related kit
for a very long time, and so the codebase is already mature, probably wants sacking...
but no matter, this is what now exists, so how and why might forward thinking hardware and software
developers leverage this, and add real value, so that people might actually buy it!
and keep coming back to buy more for themselves and their friends!
for some background, you need to realise that for YEARS the industrial Ethernet vendors
have massively inflated the costs of ownership so as to keep it out of the hands of the
average end users.
for years 10/100 was the only thing ordinary people could afford so that what they used, the
key world vendor markets have had working wireless/microwave 1GigE, 10GigE, 40 GigE and currently
Pushing 100Gig fibre as the high point.
however in all that time, the end users have only ever seen, and been able to buy at a good price
the likes of RTL 1GigE ethernet cards, and even today when you walk into your averge PC shop and
ask for a 1Gig wired router, the just out of school assistant gives you a blank look and if
your lucky, eventually understands the question when you say i want a 10/100/1000 wired router,
that 100o being the important part OC ;)
while you can buy 10GigE ethernet cards, you need to look at the industrial section and vendors,
and the far higher prices they keep high on purpose for their own collective benefit....
the 3rd party vendors have tryed to introduce officially Org endorsed 2GIG and 4GIGE
ethernet cards into the end users market place, but have been blocked in many high vendor
places and it never happened, the usual answer being 10GigE will be here soon,
but it never came to this end user/SOHO market.
OK, so people started thinking different, and finding innovatives ways to take what is available
and make it somewhat faster, how..., thats were "Ethernet Bonding" became popular,
you cant get _cheap_ 2GIgE and 4GIgE or even 10Gig cards so
you Bont several together and run them bonded end to end through a router, AND THERES THE CATCH.
while you can run this Bonding using nothing more than cross-over RJ45 cableing, most people are
told to use routers, and OC it takes industrial grade 1GIgE/10GigE withthe right software options
included to use Bonding at 1Gig and above, catch 22, the world vendors have you yet again....
another point is there are only one or two windows based 1gigE Ethernet card vendors that provide
Bonding capabilitys in their drivers.
while anyone and his dog can ethernet Bond any No. of cards in any *Nix available TODAY, so cross
OS ethernet bonding (read MS users are restricted)is very hit and miss today,
all for the sake of the right turn key kit and drivers, do you begin to see why there is a
potentially massive home/SOHO market for any right priced kit made from this single SOC ?
that PDF he links to states quite clearly their very limited thought process for this SOC
and states "The processor is
well-suited for applications that are highly
compute-intensive, I/O intensive or both.
This makes it ideal for applications such
as
_enterprise and service provider routers,_
_switches, media gateways_, base station
controllers, radio network controllers (RNCs),
access gateways for Long Term Evolution
(LTE), and general-purpose embedded
computing systems in the networking, telecom,
industrial,..."
"The QorIQ P4080 multicore processor, the
first product offered in the QorIQ P4 platform
series, delivers industry-leading performance
in _the under 30-watt power category_.
It combines eight Power Architecture e500mc
cores operating at frequencies up to
1.5 GHz with high-performance datapath
acceleration logic, as well as networking
I/O and other peripheral bus interfaces...."
another insteresting generic all inclusive option every single board
might have is the "virtualization technology".
except anything that gets in the way of Neko's firmware codebase cant use
this new virtualization technology OC, and Genesi are not likely to try and
merge the current firmware base into any such new "virtualization technology"
hardware any time soon, no matter if its a good thing or not for the long term.
right, so were do we stand, its probably now clear that this QorIQ P4 SOC
running at under 30-watt power, with 8x 1GIgE and two fully working 10GIgE ports
seems on the face of it to include MOST of whats needed to break this world wide
expensive greater than 10gig for the home/SOHO user, hell even the medium and large
sized world companys would grab the right priced turn key box in bulk IF IT EXISTED
AND WAS FOR SALE today.
whats missing, several internal/onboard SATA2 ports to include/turn this kit in this
ready made remote 1gigE/10gigE wired router/NAS and related server range.
although the PCiE can be used OC, but that takes away the U1 type case you might use to house it
and increases long term power usage due to the extra card logic etc, oC you could add these missing
options on your PCB if you were such a firm looking to make a turnkey come general purpose innovative
mini PPC SOC board.
hardware ethernet Bonding, so software ethernet Bonding code needs installing to remotley control
this 1gigE port bonding in whatever combination you might want to use to other *Nix OS's,
and perhaps even commission a generic 1gigE Bonding driver that can be used on cheap windows !
other options include wireless and related chipsets, to make a new kind kind of "ISP in a Box"
as thats "ISP in a box" is yet another large world market and this existing QorIQ P4 SOC could
give you that untapped world home/SOHO/medium, even village market on a plate.
OC it all comes down to the price of making this happen, and the unit price they expect for this
SOC verses the potential world markets that are currently untapped......
remember , i want my cut for these idea and business plans ;) all rights reserved (C)
popper
"(we can tell you're from the UK, how scary is that?)"
you prove the privacy point very nicely.
you as a privileged person of this blog, took it upon yourself to look up the IP address i was using to inform yourself and people around you and the readers here were i am posting from.
"Hello :)
Your comment is appreciated. However I think you missed the point."
hello to you too ;)
why thanks, as is yours, However it is you that misses the point, i understand it clearly.
"You are more at risk on the "Cloud" of having your privacy infringed by someone looking over your shoulder on the bus, than having your identifying personal data passed around."
Wrong, that single person on the bus, can see some of what i do until i become aware of them.
the same can not be said of any and all my data streams property.
how do i know in any shape or form you were going to look up my IP until you told everyone here you did it as one single example ?
i cant see you, you are not casting a shadow over my online shoulder, such as the nosy bird on the bus did are you.
"What you have to worry about, is merely the use of your data - in Google Docs, or Google Mail - in order to give you targetted adverts.
When you sign up for Google you agree for keywords in your mail to be indexed and certain AdWords adverts provided at the top of your mail window. This is not terribly intrusive. Coupled with Google Analytics, they can tell which city you live in and how long you spent on the site. Coupled with login tracking they can, if they wish, look to see where you travelled over a month. However, you signed up for it! It is no more privacy infringing than a Nectar or Tesco Clubcard"
again your missing several points, Kent Ertugrul likes to attack them in much the same way to obfuscate the real facts.
point 1: you assume what Google do is legal, it may not be given some laws in parts of the world.
https://nodpi.org/documents/phorm_paper.pdf
http://www.fipr.org/080423phormlegal.pdf
point 2: Google is not a captive portal such as the Phorm/NebuAd.
point 3: and the main one when we are talking about this cloud idea.
the cherry Pal cloud, just like the cloud portal talked about here IS A CAPTIVE PORTAL.
in that you must use this service to place ALL YOUR data streams content on and through these servers, no if buts or maybe's.
in effect you have become the ISP or walled garden for the mobile cloud users buying the hardware, and so expecting to use what they have payed for to use the service.
users don't pay Google , Google in effect pays the users in free services for the use of their data streams.
see the difference!
http://www.theregister.co.uk/2008/08/12/google_badmouths_nebuad_and_phorm/
as i said, you mess with users data stream property at you peril, and perhaps even liberty.
@anonymous
Lots of talk, not a lot of content.
We looked up your post over Google Analytics. Actually, I did not, Bill did and informed me.
Reading Bill's blog is not a "captive portal" but you stumbled in and had your privacy "infringed" because we value the information on who visits the site. We are curious, as anyone would be, as to why anyone would want to hide their identity purposefully.
Is this a privacy concern? Well, no, we still do not know who you are.
You do not have any information on the Cherrypal Cloud other than on this blog. You missed the point of the blog post. It was not a treatise on the flaws in certain business models such as deep packet inspection and doing deals at the ISP level. It was a short comment on how you sometimes give up a little privacy (like your grocery store habits) for the benefits of a loyalty card.
Every time Bill uses that coffee card, the coffee card company knows what kind of coffee he drinks. But he gets the convenience of using that coffee card. This is the limit of privacy infringement; some company knows what mix of coffee beans you prefer.
Maybe Sainsbury's or Wal*Mart/ASDA will know that every week you buy a certain brand of coffee too, if you use a loyalty card.
If you don't use those cards, then you don't earn points, and everyone else who did saves money, and you save your precious coffee habits from being distributed in a very limited fashion through a plethora of automated, non-user facing computer systems operating within the laws such as the Data Protection Act (1998).
Do you not understand that premise, or must you draw such long-winded speculative conclusions?
As for "not having any products people want to buy", oh well. I guess you found us out. What are we going to do now? If you don't want an Open Client or a Cherrypal, don't buy one.
We do, however, reserve the right not to serve you if we find out who you are, if you realise at some future date that we do sell a product you might want. Maybe this is why you wished to stay anonymous?
Well, then, privacy does have it's advantages after all.
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