When we began to focus on growth markets for the EFIKA it was early 2005. What we wanted was a general purpose host processor that could address the opportunities we saw coming for low-cost PCs, mobile Internet devices, consumer electronics and embedded systems. The possibilities all looked the same to us. We set off to find a way to satisfy many opportunities simultaneously.
Last month Paul Otellini estimated that these four markets were worth $10 billion each. He made this observation as he discussed Intel's new Silverthorne processor. He concluded that the key to these markets was to create a common processor architecture that OEMs and ISVs could use to build both hardware and software for these four markets without having to radically change the platform and allow vendors to bring new a range of new products to market much faster.
The new Freescale dual-core MPC5123 SoC
Yesterday, Freescale announced the MPC5123. Genesi is launching a better way to address all the opportunity with the MPC5123 starter kit and a made-to-order version of Linux optimized for the SoC. We target growth. We intend to support other operating systems, as well as other Freescale processors. If the opportunities are good enough for Intel, they are certainly good enough for an Open Power Architecture. After all, AURA is System Enablement.
The Community is the Computer - a Super Computer. Go Zig!
2 comments:
Amazing! that's FOUR NEW computers in the horizon: The Efika 8610, the Efika 5121e, the 55445 (ColdFire) and now, this Efika 5123, which looks almost identical to the 5121e to me.
I like this better than the other EFIKA. It's got a lot more potential due to the SD interface, SATA, PATA, USB 2.0, the built-in LCD display controller, and the programmable 200Mhz core.
With the way things are, Freescale needs a kick in the butt to realize that they have devices with such good potential for usage here.
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