Saturday, October 28, 2006

Think Different


“Think Different” was the an Apple ad slogan. “Different” in this case is not modifying the verb “think.” If it were, it should be an adverb and written “differently" (like that). Instead, it is the object of the verb think. Presented in this way the message draws focus to what to think not how to think. Actually, if we think, the message is about how to think, not what to think.

OSW
On sale next week, the Dual 970MP Open Server Workstation!

The Mercury News had an article yesterday entitled Can Apple still think different? On the subject, The Road Not Taken is a poem, published in 1916, by Robert Frost.

Two roads diverged in a yellow wood,
And sorry I could not travel both
And be one traveler, long I stood
And looked down one as far as I could
To where it bent in the undergrowth;

Then took the other, as just as fair,
And having perhaps the better claim,
Because it was grassy and wanted wear;
Though as for that the passing there
Had worn them really about the same,

And both that morning equally lay
In leaves no step had trodden black.
Oh, I kept the first for another day!
Yet knowing how way leads on to way,
I doubted if I should ever come back.

I shall be telling this with a sigh
Somewhere ages and ages hence:
Two roads diverged in a wood, and I—
I took the one less traveled by,
And that has made all the difference.


The Open Server Workstation is a six layer board with two 970MP processors, the CPC945 and Broadcom's HT-1000 and 2000 chips. Excepting those parts, the board and component cost is below $200. Here is the Business Plan we wrote for the board:

Not Quite Disruptive, but a Good PlayHave a good read!

We will let you know which way we are thinking soon.

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R&BHappy Face!

5 comments:

opi said...

What can I say? Awsome. Hope you can bite a fair chunk of market pie.

In my language we say "Zajebiście" ;-)

Luky said...

This is cooooooool!

Anonymous said...

Congratulations and thank you.

Anonymous said...

WOOOOW! And, the EFIKA too. You guys rock.

Joshua Purcell said...

This announcement that the OSW will be available next week comes as a complete surprise to me... but it has made my whole month! I've been waiting for this announcement for months now... I'm surprised this hasn't come up on other places I've been looking.